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There's an incredibly unique streetwear store that is certainly trying change the game. At first glance, DopeHut.com looks like a well-designed but traditional e-commerce website. After slightly browsing, it can be obvious that your store is far from traditional. From the homepage for the philanthropic business, tag heuer is bringing a whole lot of innovation on the industry. Will this small idealistic company really do the way forward for independent fashion?
DopeHut's structure is centered on helping independent brands run and grow easily. The website comes with a combination e-commerce and warehousing service especially created for independent clothing brands. Brands send their items to DopeHut's warehouse, and DopeHut ships out all orders. This allows customers to purchase from numerous independent brands while still purchasing in one store. The system works like Amazon.com's Fulfillment program simply for indie brands.
DopeHut's service can be just what artists and independent brands are actually anticipating. This service could well be best for designers and artists that are looking growing a brand name while not having to be concerned about building a warehouse. However, DopeHut's service is not accessible to anyone; only certain brands are accepted. "It's everything about the customer experience. At the conclusion through the day, young children and can customers don't want to be bombarded with products they will never want. We won't sacrifice the consumer experience to produce a couple extra dollars" says Felix Cheung, founder of DopeHut.
The business has already began to bring innovation for the buying online experience. When first landing on the website, they create sure you find their "Product Feed." The feed acts just like the Facebook news feed or Twitter timeline, but instead of your friend's pearls of wisdom, the merchandise Feed shows a continual stream of dope clothing. The browsing experience is easy but smooth. I can observe this feature increasingly becoming addictive since they increase the products and features.
DopeHut doesn't seem satisfied in a mere setting up a splash in independent fashion. The company offers to donate 50% coming from all annual profits to charity. DopeHut states its goal should be to develop a company that "does good" as opposed to "do no evil." This proposition sounds too good to be real, however the owner seems set on defining it as work.
"We're not about to run this company through using the status quo. I believe america was built upon chasing and creating the perfect. I am committed to making DopeHut one particualr company that concentrates on giving back in society, yet still be able to grow to be a business" says Cheung.
Although idealistic, the actual understands the difficulty of his task. "The difficult part seriously isn't achieving a perfect but to restore sustainable and everlasting; the optimal ought to withstand pressure from shareholders, media, and trends" says Cheung. When asked whether this business model is really a reply to Occupy Wall Street, Cheung replies
"This company was shaped through the same frustration across the system as the Occupy movement. The DopeHut philosophy can also be a step to corporate greed. But e-commerce philosophy was developed way before any Occupy Wall Street tweets. DopeHut wishes to cause change by building a successful example for other individuals that you follow, not by causing change through politics."
This organization is setting many lofty goals. I love to stay skeptical with a lot of idealistic companies claiming to perform good. However, I really hope this provider can adhere to its promises and make a platform for independent brands to be successful. I also hope DopeHut proves that it must be possible to successfully merge philanthropy and business. To know, maybe the perfect is feasible.
